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Month: March 2010

Major marketing blunders

The following article is from other website, it’s useful information for a marketer to remember. As some of the country’s best known brands prove over and over again, marketing mistakes can happen to anyone. Whether it’s an ill-devised campaign, p…

Sony Ericsson Hopper Invasion Campaign (Continued)

The matrix for media communication works well. No matter where customers see the Hopper Invasion message, they will be lead to the website and encouraged to join in the Hopper Invasion campaign. Areas that could have been improved There are a few …

Sony Ericsson Hopper Invasion Campaign

I did a case study in November last year. The case is about analysing a campaign whose primary marketing strategy is focusing on digital marketing. Here is the case study. Sony Ericsson Hopper Invasion Campaign Campaign Background The Hopper Invas…