Areas that could have been improved
There are a few things Sony Ericsson could have done better.
Every campaign is executed for promoting the product. The Hopper Invasion is a fantastic idea and the campaign is highly interacting with the customers. Unfortunately, it doesn’t tie-in the product with the campaign. Customers seem to have lots of fun on being part of campaign itself, but they might not pay attention to what the product is.
– People in the city where the campaign ran. Join in the competition, you have to upload the best Hopper Picture you took by Sony Ericsson Satio or Aino.
– People who are not in the city where the campaign ran. Join in the social network (Facebook or Twitter) to pick the best picture, the most enthusiastic contributor will win a grand prize.
Lack of user generated content
The whole campaign is cautious on using blogosphere.
There is not either product preview blog, product manager blog or customer comments on the Hopper Invasion website.
Sony Ericsson might regard the Hopper Invasion website as a campaign information website, but the product review link should be at least added in the campaign website.