Industry standard for email marketing

The following data is released by Vertical Response, about trends in email behaviors. It might be helpful to measure whether the results of your email campaign is under the industry standard or above the industry standard.

Industry	List Size	Open Rate	Click Through
Retail	100-1,000	30-38%	8-14%
	1,000-10,000	18-30%	7-8%
	10,000+	14-18%	3-7%
Consulting	50-5,000	25%	6.5%
	5,000-20,000	16.7%	2.8%
	20,000-100,000	16.5%	3.6%
Finance	50-5,000	27.2%	4.7%
	5,000-20,000	21.60%	3.1%
	20,000-100,000	31%	3.8%
Political Candidate	50-5,000	25%	0.72% (ouch!)
	5,000-20,000	16%	0.74%

I am working in retailer industry. Our list size is around 80,000, the everage email campaign open rate is 23.22% which is higher than 14-18%. And the average click through rate is 6.55%. As a reference, I think the data is worth reading.