Industry standard for email marketing
The following data is released by Vertical Response, about trends in email behaviors. It might be helpful to measure whether the results of your email campaign is under the industry standard or above the industry standard.
|
Industry
|
List Size
|
Open Rate
|
Click Through
|
|
Retail
|
100-1,000
|
30-38%
|
8-14%
|
|
1,000-10,000
|
18-30%
|
7-8%
|
|
|
10,000+
|
14-18%
|
3-7%
|
|
|
Consulting
|
50-5,000
|
25%
|
6.5%
|
|
5,000-20,000
|
16.7%
|
2.8%
|
|
|
20,000-100,000
|
16.5%
|
3.6%
|
|
|
Finance
|
50-5,000
|
27.2%
|
4.7%
|
|
5,000-20,000
|
21.60%
|
3.1%
|
|
|
20,000-100,000
|
31%
|
3.8%
|
|
| Political Candidate |
50-5,000
|
25% | 0.72% (ouch!) |
|
5,000-20,000
|
16% | 0.74% |
I am working in retailer industry. Our list size is around 80,000, the everage email campaign open rate is 23.22% which is higher than 14-18%. And the average click through rate is 6.55%. As a reference, I think the data is worth reading.
