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The Business Frame

This business frame is recommended by Avinash Kaushik at http://www.kaushik.net/avinash/social-media-marketing-success-guide-businesses/ The Business Frame The framework is not a funnel (#funnelsaredeadlonglifefunnels). Its … Continue Reading The Business Frame

Simplicity is the golden rule for everything

I am sure people in the digital marketing world feels stressful when it comes to the knowledge updates. New technology is always out there for you to keep up with. If you didn’t keep you eyes on blogs or website for a while, you feel you are out o…

How do you measure your organization’s level of Data-driven?

I am reading Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby & Shane Atchison. When I came across these 16 questions, I thought it’s a geat tool to share with people who are struggling to figure out what analyt…

Google Algorithm – Panda

What is Google Panda? It’s Google Algorithm which represents good cyber-governance. “It has allowed Google to Send untrustworthy, repetitive and unsatisfying content to the back of the class”( Viginia Heffernan, 2011). What is it that drives Googl…

One step to organise your multiple social networks

hootsuite.com is a social network dashboard. It can help you link all your social networks together in one place, publish you message just once, it’s really a one stop solution for your social media marketing. Key features:Update multiple networks…

How to track your off-line advertising?

Both Omniture and Google Aanalytics can track your off-line advertising? Sharing with you an useful article is always my great pleasure. Tracking Offline Advertising With Google Analytics June 12, 2006 By Justin Cutroni 28 Comments With a little b…

Industry standard for email marketing

The following data is released by Vertical Response, about trends in email behaviors. It might be helpful to measure whether the results of your email campaign is under the industry standard or above the industry standard. Industry List Size Open …

Dashboards Plugin for Google Analytics

If you are using GA very often, here’s a list of a few dashboards you can add to Google Analytics. Simple login your GA account, and click the following link, the dashboard will be set up on your GA Homepage Dashboards. Basic blog dashboard: U…

7 Time-Saving Google Analytics Custom Reports

A very useful information which can make Web Analyst work effectively. 7 Time-Saving Google Analytics Custom Reports by Eric Siu 7 Time-Saving Google Analytics Custom Reports Google Analytics Custom Reports can be incredible time savers if you hav…

20 Resources you must bookmark

Kevin Gibbons from Search Engine Watch provides a list of 20 Resources for Digital Marketers. Some of these, I think it’s quite useful for me. Google AdWords Google AdWords’ keyword research tool Business Link’s Ecommerce guide Rank Tracker Google…

Build-in Ad Sever On BrightCove

How to set up a standalone ad server on BrightCove? The following article is written by John Huebner. It’s quite useful, I follow up the article step by step to set up a standalone ad server to sever in-stream video ads. Written with John Huebner….

In Steam Video Advertising + Video Content + Website

To explain the relationship of these three things, let’s image a scenario first. You are working for a big media company, editorials in your company think it would be cool if you have a video content on your website, sales people think it’s a marv…

Heat Map Tools

I need to provide a website heat map for our sales department, the map is supposed to provide some insights for the client about the hot spots of our website. I know Google Analytics overlay has this function, unfortunately it only shows some numb…