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Heat Map Tools

I need to provide a website heat map for our sales department, the map is supposed to provide some insights for the client about the hot spots of our website. I know Google Analytics overlay has this function, unfortunately it only shows some numb…

What are the ads server systems for Publisher in Australia?

I am going to share with you some of my stories of hunting a “powerful” ads server system in the last two months.We are now using OpenX system which is a US based FREE ads server system. Everyone around me feels frustrated with this system, one of…

Why is your website so slow?

No matter which company I am working for, I always hear someone is complaining the speed of website. Why is it so slow? The reason might be vary. From a IT layman perspective, there could have a few reasons which slow down you website speed. such …

Jobs from a publisher side

Now I am working for a medical media publishing company. We are providing independent medical information to healthcare practioners, such as docotors, nurses and pharmacists. The way of doing things will be slightly different. I was facusing on ef…

Industry standard for email marketing

The following data is released by Vertical Response, about trends in email behaviors. It might be helpful to measure whether the results of your email campaign is under the industry standard or above the industry standard. Industry List Size Open …

Digital Marketing Platform

Digital marketing is sizzling hot in the Marketing Industry. There is no doubt more and more company is gradually increasing their marketing budget on digital marketing. Some companies are acting promptly, some are very cautious. I think the one w…

What can we learn from Gordon Ramsay ?

This article is written by Bas van den Beld. Honestly, I was attracted by the title – what can we learn from Gordon Ramsay ? 8 Things Website Owners Can Learn From Gordon Ramsay Gordon Ramsay is a well-known chef around the world. He has set up ma…

Major marketing blunders

The following article is from other website, it’s useful information for a marketer to remember. As some of the country’s best known brands prove over and over again, marketing mistakes can happen to anyone. Whether it’s an ill-devised campaign, p…

Sony Ericsson Hopper Invasion Campaign (Continued)

The matrix for media communication works well. No matter where customers see the Hopper Invasion message, they will be lead to the website and encouraged to join in the Hopper Invasion campaign. Areas that could have been improved There are a few …

Sony Ericsson Hopper Invasion Campaign

I did a case study in November last year. The case is about analysing a campaign whose primary marketing strategy is focusing on digital marketing. Here is the case study. Sony Ericsson Hopper Invasion Campaign Campaign Background The Hopper Invas…

Use your Analytics Report to optimise AdWords

First of all, link Google Analytics to your AdWords. Import your google analytics goals and transaction into your adwords account to users conversion action. It allows you to track your campaign and optimise your conversion directly.Some of the be…

Are you sensitive?

I read the message from my calendar on 18 February. I think it’s very funny. You can check it as well if you are using the Collins 2010 Desk Calendar Refill. Some people are so sensitive they feel snubbed if an epidemic overlooks them. – Kin Hubbard