Skip to content

Category: Digital Marketing

Simplicity is the golden rule for everything

I am sure people in the digital marketing world feels stressful when it comes to the knowledge updates. New technology is always out there for you to keep up with. If you didn’t keep you eyes on blogs or website for a while, you feel you are out o…

20 Resources you must bookmark

Kevin Gibbons from Search Engine Watch provides a list of 20 Resources for Digital Marketers. Some of these, I think it’s quite useful for me. Google AdWords Google AdWords’ keyword research tool Business Link’s Ecommerce guide Rank Tracker Google…

Digital Marketing Platform

Digital marketing is sizzling hot in the Marketing Industry. There is no doubt more and more company is gradually increasing their marketing budget on digital marketing. Some companies are acting promptly, some are very cautious. I think the one w…

What can we learn from Gordon Ramsay ?

This article is written by Bas van den Beld. Honestly, I was attracted by the title – what can we learn from Gordon Ramsay ? 8 Things Website Owners Can Learn From Gordon Ramsay Gordon Ramsay is a well-known chef around the world. He has set up ma…

Major marketing blunders

The following article is from other website, it’s useful information for a marketer to remember. As some of the country’s best known brands prove over and over again, marketing mistakes can happen to anyone. Whether it’s an ill-devised campaign, p…

Sony Ericsson Hopper Invasion Campaign (Continued)

The matrix for media communication works well. No matter where customers see the Hopper Invasion message, they will be lead to the website and encouraged to join in the Hopper Invasion campaign. Areas that could have been improved There are a few …

Sony Ericsson Hopper Invasion Campaign

I did a case study in November last year. The case is about analysing a campaign whose primary marketing strategy is focusing on digital marketing. Here is the case study. Sony Ericsson Hopper Invasion Campaign Campaign Background The Hopper Invas…